About us
Eleven years on one platform.
Verum means true. It is a slightly earnest name for an advertising company, and we picked it because the thing most missing from this industry is a straight answer — including when the straight answer costs us the work.
Why we only do one thing
An agency offering seven services is telling you about its capacity. It is not telling you anything about its judgement.
LinkedIn is deep enough to absorb a career. The settings that quietly cost money, the way the auction prices relevance, the gap between what the platform counts as a conversion and what your own records will accept — none of that gets picked up in the fifth of a week left over from running three other channels.
The trade is real. We are useless to a company that wants one supplier for everything. We take that trade because the alternative is being adequate at six things.
Things we will not do
- Google Ads, Meta Ads or TikTok
- SEO or content marketing
- Websites and landing page builds
- Managing your company page or writing your posts
- Cold email or outbound calling
If you need these, ask us and we will point you at someone who does them properly.
How we got here
How eleven years on one platform actually went
Learning it early
We started running LinkedIn ads while most agencies still ignored the platform. That meant working out the targeting, the bidding and the ad writing ourselves, before there was anyone to copy.
- First budgets over $100K a year
- Worked out targeting that held up
- Built our first in-platform enquiry forms
Turning it into a process
As the platform matured we stopped improvising. Repeatable ways to structure an account, test ads and report on them — and connecting all of it to the systems clients used to track their sales.
- Started targeting named company lists
- Connected campaigns to Salesforce and HubSpot
- Cut the average cost per enquiry by 35%
When everything went digital
Trade shows disappeared overnight and B2B buying moved online for good. We helped clients replace the pipeline events used to fill, using ad formats most people had not tried yet.
- Among the first using LinkedIn message ads
- Built a way to fill online events
- Took client budgets from a few thousand a month into five figures
Proving it pays
AI made testing ads faster and cheaper. The bigger change was in reporting: every dollar now traces through to real enquiries and real revenue, rather than stopping at clicks.
- Testing ad creative with AI
- Reporting that ties ads to actual sales
- Cut cost per enquiry by 40% for new clients
What we actually do, day to day
No mystery to it. This is the job.
Planning the campaigns
Working out who to target
Writing and testing the ads
Managing bids and budget
Targeting named companies
Enquiry forms that stay on LinkedIn
Tracking that survives ad blockers
Testing what works
A monthly report you can read
A proper review every quarter
Find out if we are any use to you
Two minutes, and an honest read on whether LinkedIn deserves your budget. No email required.