Why LinkedIn
The only place you can choose exactly who sees you
Every other platform infers who you are from your behaviour. LinkedIn does not have to guess — people tell it where they work, what they do and how senior they are, and they keep it current for reasons that have nothing to do with advertising.
Pick the person. Not the keyword.
On most platforms you buy an audience and hope the right people are in it. On LinkedIn you describe the person you want — their job, their industry, the size of their company — and that is who gets shown the ad.
It costs more per click than Google or Facebook. It is worth more, because you are not paying to reach people who were never going to buy.
That is the whole argument. Everything else is execution.
You tell us who
An example. Real audience sizes come from LinkedIn's own forecaster.
Figures without a source shown are LinkedIn's own published claims.
What that actually buys you
Six things you can do on LinkedIn that you cannot do anywhere else, or cannot do nearly as precisely.
You choose exactly who sees it
Job title, seniority, industry, company size, even the specific companies by name. Not "people who might be interested" — the actual person who signs off the purchase.
Go after a named list of companies
Give us a spreadsheet of the businesses you want to win and we will show your ads to the people who work there. The industry calls this account-based marketing. It is simpler than it sounds.
People are there for work
Nobody opens LinkedIn to look at holiday photos. They are checking suppliers, reading about their industry, thinking about work problems. Your ad arrives while they are in that frame of mind.
You can see what actually worked
We connect the ads to whatever you already use to track enquiries — a CRM, a spreadsheet, an inbox. So at the end of the month you know which ads brought in real customers, not just clicks.
People look you up before they call
Buyers check who you are long before they get in touch. Turning up in front of them repeatedly, looking like a serious business, does a lot of the selling before anyone picks up the phone.
More than one way to reach them
A single image, a short video, a document they can flick through, a form they fill in without leaving LinkedIn, a message straight to their inbox. Different jobs, different tools.
Next
Does any of it apply to you?
Two minutes, and you find out where you stand — including whether LinkedIn is the wrong place for your money, which it sometimes is.