How we work
Nothing about it is a black box
Four stages. Here is exactly what happens in each one, in what order, and what lands on your desk at the end of it.
Getting to know your business
Who buys from you, what they pay, and how long they take to decide. We look at what marketing you are doing now, what your competitors are running on LinkedIn, and agree what a good month would actually look like.
What you get:
- A written description of your best customer
- What your competitors are running
- Agreed targets, and a dashboard to track them
- A plan for the first 90 days
Planning the campaigns
We decide who to target and who to leave out, what the ads will say, which formats to use, and how to split the budget between people who have never heard of you and people who already have.
What you get:
- The campaign plan
- Who we are targeting, and who we are not
- What the ads will say
- Where the budget goes
Going live
We build the campaigns, set up the tracking, connect it to wherever you handle enquiries, and switch it on. The first month is hands-on — checking daily, testing ads against each other, cutting what is not working early.
What you get:
- Campaigns live
- Connected to your system, so enquiries land where you work
- A log of what we changed and why
- The first week's numbers
Doing more of what works
Once it is clear which audiences and which ads are pulling their weight, we put more money behind them and keep testing new angles against them. You get a report you can actually read, and a call to talk it through.
What you get:
- A report every two weeks
- A monthly call
- Which ads led to actual sales
- A proper review every quarter
The terms
Three things we put in writing
The account stays yours
It is opened under your company, on your billing. If you leave you keep the account, the audiences, the ads and the history. There is nothing to hand back because it was never ours.
A flat fee, never a share of your budget
An agency paid a percentage of your spend earns more when you spend more. That is a bad incentive to have across the table when the honest advice is to spend less.
Ninety days, then month to month
Ninety days is roughly what LinkedIn needs to produce a result worth reading. After that, staying is your decision every month.
There is no money-back guarantee, and you should be wary of one. Nobody controls an auction they are bidding into. What we can commit to is how the commercial relationship works.
Next
Start with the two-minute version
Before any of this, find out where you stand. No email, nothing sent anywhere.